Sign up for The Media Today, CJR’s daily newsletter.
I first met John Thornton in March of 2019 at a conference hosted by Facebook in Denver for backers of local journalism. This was during the first Trump administration, a time when Facebook still evinced modest interest in supporting news publishers in service to democracy. The event, “Accelerate: Local News,” was sponsored with the Online News Association and the John S. and James L. Knight Foundation. Weeks earlier, Thornton had launched the American Journalism Project (AJP), an effort to take what had worked at the Texas Tribune, which he had founded in 2008, and seed newsrooms in communities across America where newspapers had disappeared or deteriorated beyond recognition. Thornton told me that total charitable giving to local news was only about a tenth of what Americans give each year to the performing arts. Journalism, he said, needs at least as much philanthropic commitment.
I had been skeptical about whether nonprofit journalism could ever achieve the reach and scale of legacy media. But at the time, I was working at the Los Angeles Times, where I observed how difficult it was for traditional papers to become digital-first and reach new audiences.
The next time we spoke was in July of 2021, near his house in Montecito, California, where he helped persuade me to take on the editorship of the Texas Tribune. He was dressed in shorts and flip-flops—not something I expected of a venture capitalist—and we got burgers and tacos from a roadside shack in Carpinteria. We sat on plastic chairs and talked for hours. I was hooked.
Thornton died on Saturday near his primary residence, in Austin, eleven days before he was to have turned sixty. The cause was suicide, according to his wife, Erin Driscoll Thornton. She said that he had suffered from depression for most of his life, and that three years ago, he was diagnosed with bipolar disorder.
Thornton died weeks after one of his crowning achievements. On February 18, the Knight Foundation announced a twenty-five-million-dollar investment in AJP, on top of twenty million in seed funding it had given in 2019. The grant, which was announced at this year’s Knight Media Forum, in Miami, was a massive vote of confidence from the nation’s leading funder of journalism. As of today, AJP has raised more than two-hundred-and-twenty-five million to fund local news, and now supports a portfolio of fifty nonprofit newsrooms in thirty-six states. These range from Block Club Chicago to the Centro de Periodismo Investigativo in San Juan, Puerto Rico, to MLK: Justice Through Journalism in Memphis to Sahan Journal in Minnesota. The Knight grant will allow AJP to expand to ten more newsrooms and create a Knight Resiliency Lab to strengthen the financial and operational resilience of nonprofit newsrooms. “John was on cloud nine,” his wife recalled.
Alberto Ibargüen, the president of the Knight Foundation until his retirement last year, told me the foundation was privileged to be Thornton’s first institutional, non-profit donor and, subsequently, a major supporter of the Tribune. “He employed the best journalists, quality businesspeople and super technologists to put together an operation that could withstand economic and political pressures, journalism that was quality in writing and in reliability, and that produced a product people wanted to read, not just should read,“ Ibargüen said.
Sarabeth Berman, the chief executive of AJP, met Thornton in December of 2019 when he was recruiting her to join his nonprofit startup. They both had busy travel schedules, and wound up meeting in a terminal at Reagan Washington National Airport. “My immediate impression was that he was a surprising champion of local news,” Berman told me. “He had this Texas swagger, seemed like an accomplished financier, and used swashbuckling metaphors. It was exceedingly clear that he was committed to the mission of revitalizing local news around the country and that it was essential to saving democracy.
“He was so clear-eyed about the problem and also clear-eyed that, given market failure, it was obvious our society was struggling because of the lack of local news, and that there was an opportunity here for philanthropy,” she added. “My immediate reaction was: I can learn so much from this guy. “
At the most recent AJP board meeting, in February, Thornton exhorted fellow board members to build local-news philanthropy into a national movement, one that would draw Americans to the side of ensuring a public good—reliable news and information—in communities across the country. (Jelani Cobb, the dean of Columbia Journalism School and the publisher of CJR, serves on the AJP board.)
“He loved the AJP as though it was family, and he treated us like family,” Berman said. “Those of us close to him did know he was struggling. I hoped the demons wouldn’t win.”
John Douglas Thornton was born on April 9, 1965, in Wichita, Kansas. He had a difficult childhood: his father, after losing a job in accounting, never found his footing, and drank heavily. John was a bright student who enrolled at Trinity University in San Antonio. He received an MBA at Stanford and began his career at McKinsey & Company. He then moved into venture capital: he joined Austin Ventures in 1991, leading investments in software startups. He ultimately served as managing partner, overseeing four billion dollars in assets under management. Later, he cofounded Elsewhere Partners, a private equity firm investing in software companies outside of traditional financial hubs.
In 2006, as the news business was starting to crater, Thornton and colleagues at Austin Ventures began looking into investing in newspapers, including his hometown paper, the Austin American-Statesman, which was then owned by Cox Enterprises. (Cox initially put the paper on the market in 2008, then sold it to Gannett in 2017. It was recently acquired by Hearst.)
Thornton sought out a fellow Austinite—Evan Smith, the publisher and former editor of Texas Monthly—for advice. The two men had known each other socially—Smith is fifty-eight, and a fellow graduate of a liberal arts school, Hamilton College. “John and I ran in circles that overlapped, but we never did any business together, nor was that something I ever imagined would happen,” Smith said. “By late 2007, he began to talk to me about this idea. He was concerned about the decline of journalism in Texas, so he came out of the process of looking at the Statesman concluding two things: one, there is not a good business model for a for-profit newspaper, and two, capital-J journalism needs to be saved. I was basically his thought partner. He wanted to create a new news organization, and he thought that nonprofit was the way to go.”
Thornton recruited Smith from Texas Monthly, where he had worked for seventeen years, as the founding CEO and editor in chief of the Texas Tribune. “We were jumping into this abyss,” Smith recalled. “I described us as Thelma and Louise driving off the cliff, but without the kiss.” The pair recruited a veteran reporter—Ross Ramsey, who was running a successful email newsletter on Texas politics—as a third founder.
“There is no question it was a risk and there was no guarantee it would work,” Smith said. Thornton committed two million dollars of an initial four million in seed funding—a million dollars at launch and a gift of a million (which had to be matched) in the second year. From the outset, Thornton insisted on “revenue promiscuity”—the new entity couldn’t be solely reliant on major donors. It had to get grants from foundations, support from individual members, sponsorships from corporations and universities, and revenue from live events. “Either it was going to be sustainable, or it was not going to happen,” Smith recalled.
Before long, other journalism entrepreneurs started coming to the Tribune for advice, and founded new nonprofit newsrooms based on the Tribune model, among them the Nevada Independent (founded in 2010), CalMatters (2015), and Mississippi Today (2016). Emily Ramshaw, who had joined the Tribune from the Dallas Morning News and rose to the rank of editor in chief, left the Tribune in 2019 to cofound her own nonprofit newsroom, The 19th News, which focuses on gender and public policy. (Ramshaw and I serve on the board of the Pulitzer Prizes.)
“When for-profit news organizations started failing right and left, John focused on finding not-for-profit models that would provide financial independence by including a broader range of income, commercial as well as philanthropic, all in service of the function assigned to the press in the Constitution: informing the citizenry,” Ibargüen told me. Thornton knew how to proselytize: In a 2010 article in CJR, he called public-service journalism “a public good just like national defense, clean air, clean water.”
Elizabeth Green—the founder of the education news site Chalkbeat, which, like the Tribune, was founded in 2008—was introduced to Thornton in June of 2017 by Jennifer Preston, who oversaw journalism grantmaking at the Knight Foundation, and Peter Lattman, who plays a similar role at the Emerson Collective, the philanthropic arm of Laurene Powell Jobs. Green was living in DC, Thornton in Austin; her background was journalistic, his financial; she was wearing sneakers, he Louis Vuitton loafers. “It was so powerful to have this person, who didn’t need to make his life’s work local news in any way, devote his life’s work to this,” she said. “We became business partners and friends. We’d talk at all hours of the night. He’d recruit any contact he had, for donations or talent.
“John was a man who used the power and privilege he had for good,” she added. “People would return his phone calls, and he is great at building relationships and building a fund. I recruited the talent, and I was able to close because I was the living example of the value proposition that we were making. We had a shared vision for what the country needed. I knew how that worked in the social sector, and he knew the private sector.”
In Texas, Thornton and Smith had strong opinions and strong personalities—as I witnessed during my three years as editor of the Tribune—and their relationship was tested in March of 2021, when the Tribune’s editorial director, Stacy-Marie Ishmael, and chief product officer, Millie Tran, resigned after a year on the job, amid the exhaustion and turmoil of the COVID-19 pandemic. When I started at the Tribune, in September of that year, the environment was still fragile. During my tenure, I built on the journalistic foundation that Ramshaw and Ishmael had laid and helped the Tribune transition from Smith to the new CEO, Sonal Shah.
In 2022, all three cofounders of the Tribune passed the torch. Ramsey retired in May. Thornton stepped down from the Tribune’s board. Smith moved on to a new role as a senior adviser to both the Tribune and Emerson Collective at the end of that year. “John did not suffer fools, and he did not suffer impostors,” Smith told me. “There is no one who cut through the day-to-day bullshit of relationships better than J.T. You never hung up from a call or left a meeting with John Thornton wondering what he really thought.”
Thornton was a lifelong Democrat. As a child, he had a teddy bear named Muskie, named after the Maine senator and later secretary of state, Edmund S. Muskie. After Trump’s first presidential election, he was devastated—and it was that feeling, in large part, that drove him to conceive of what became AJP. He was joined by Green, who was his cofounder. They recruited Berman to serve as CEO, and she was soon joined by Michael Ouimette, now the chief investment officer at AJP.
“For J.T., journalism was synonymous with public service,” his wife told me. “He had so much faith, belief, and respect in Sarabeth and Michael. He let them call the plays and recognized that they’re the ones operating it.” Along with his wife, Thornton is survived by two stepsons, Wyatt Driscoll and Wade Driscoll. His first marriage, to Julie Blakeslee, ended in divorce.
“John was a visionary with a practical streak,” Ibargüen said. “He was tenacious and unafraid, open-minded and opinionated. He was loyal and generous to his friends and a great promoter of his collaborators.”
Evan Smith: “People who will never know John Thornton’s name will owe him a debt because they have reliable, credible, independent news in their communities. Their communities are smarter, better, and healthier.”
If you or someone you know is struggling, please know that you are not alone. Call or text 988 to reach the National Suicide Prevention Lifeline or go to SpeakingOfSuicide.com/resources for a list of additional resources.
Has America ever needed a media defender more than now? Help us by joining CJR today.
Sewell Chan joined the Columbia Journalism Review as executive editor in 2024. Previously, he was editor in chief of the Texas Tribune from 2021 to 2024, during which the nonprofit newsroom won its first National Magazine Award and was a Pulitzer finalist for the first time. From 2018 to 2021, he was a deputy managing editor and then the editorial page editor at the Los Angeles Times, where he oversaw coverage that was awarded a Pulitzer Prize for editorial writing. Chan worked at the New York Times from 2004 to 2018, as a metro reporter, Washington correspondent, deputy op-ed editor, and international news editor. He began his career as a local reporter at the Washington Post in 2000.